Website design for small businesses

The purpose of a website is to communicate your message quickly and clearly.

What serious users really want are:
Ease of use/navigation
Fast download time
Regularly updated information
Quality of content

What serious users don't like are:
Confusing or complex sites
Waiting a long time
Animated graphics
'Fun' items

For this reason we avoid
Unnecessary graphics such as animated pictures
Video-clips
Multi-coloured text and background
Plug-ins, which not everybody has
Any other feature which can take time to load and
which may obscure your message

We recommend using mainly black text on a white background for ease of legibility

All our sites are checked against Vischeck to ensure legibility for viewers with one of the main categories of colour blindness